Mohamed Hassan Amin Co
A lighting store that owns its platform, with zero monthly fees.
- Category
- Websites
- Client
- Mohamed Hassan Amin Company
- Duration
- 2 months
- Location
- Cairo, Egypt
- Delivered by
- Ektra Tech
- Status
- Live
- Category
- Websites
- Client
- Mohamed Hassan Amin Company
- Duration
- 2 months
- Location
- Cairo, Egypt
- Delivered by
- Ektra Tech
- Status
- Live
Like every Ektra project, this one began with a question, not a feature list: what is the one thing holding this business back? The fix came after the answer, and the result was judged by what it removed.
The constraint
A lighting and electrical equipment company established in 1972 had a strong catalogue and no way to sell it online.
- Rented store platforms charged monthly fees and a cut of every sale, and could not be bent to how the company sells in Egypt.
The fix
We built a complete e-commerce platform the company owns.
A bilingual storefront with categories, brands, search and filters, product pages with variants and PDF specification sheets, a cart, checkout with promo codes, city based shipping and three payment methods including cards through Paymob, and order confirmation with a PDF invoice.
- An admin panel with 18 modules runs products, orders, insights, content, promotions, shipping and users, and the whole site installs as an app with push notifications.
- With Cloudflare and caching the home page answers in under half a second.
The delivery
From the first meeting to the work it does today
- 01
Discover
The catalogue, the brands and how orders were taken.
- 02
Plan
Storefront, admin panel and payments in one code base the company owns.
- 03
Design
A clean store in the company’s colours, English and Arabic, phone first.
- 04
Build
Catalogue, cart, checkout, Paymob, invoices, the admin modules and the installable app.
- 05
Test
A pre-launch checklist from payments to push notifications.
- 06
Launch
The store live on its own domain, behind Cloudflare, with SSL and SEO.
- 07
Support
An insights module and growth reports added after launch.
Bring us the problem.
We’ll find the cause.
Tell us what slows your business down. In one meeting we find the constraint behind it and show you what removes it.
