A footwear store as elegant as the shoes it sells.
Like every Ektra project, this one began with a question, not a feature list: what is the one thing holding this business back? The fix came after the answer, and the result was judged by what it removed.
A growing women’s footwear brand in Egypt needed a store that looks as elegant as its shoes and sells to customers across the country in Egyptian pounds.
We built a clean, mobile friendly storefront with collections for heels, loafers, sandals, flats and slippers, a summer collection, featured products, promotional banners, product galleries, customer reviews and clear shipping and refund policies, so shoppers browse, trust the brand and check out quickly.
From the first meeting to the work it does today
The collections, the customers and how they shop on their phones.
The store structure, the checkout and the policies.
An elegant, picture led store in the brand’s own style.
Collections, product pages, reviews, checkout and shipping across Egypt.
Orders placed and refunded end to end before launch.
noviraeg.com live with its first collection.
New collections and seasonal banners as the brand grows.
Tell us what slows your business down. In one meeting we find the constraint behind it and show you what removes it.
