Conversion EG
Twelve technical services, explained until a visitor books a visit.
- Category
- Websites
- Client
- Conversion EG
- Duration
- 6 weeks
- Location
- Cairo, Egypt
- Delivered by
- Ektra Tech
- Status
- Live
- Category
- Websites
- Client
- Conversion EG
- Duration
- 6 weeks
- Location
- Cairo, Egypt
- Delivered by
- Ektra Tech
- Status
- Live
Like every Ektra project, this one began with a question, not a feature list: what is the one thing holding this business back? The fix came after the answer, and the result was judged by what it removed.
The constraint
A Cairo based central heating and MEP contractor, operating since 2010, offers a wide range of technical services that are hard to explain, and customers needed trust before booking a visit.
The fix
We built a bilingual English and Arabic website with a dedicated page for each of the 12 services, from central and underfloor heating to boilers, heat pumps and maintenance, a step by step explanation of how the work runs, a categorized project gallery and educational guides on topics such as water heater and carbon monoxide safety.
- Clear Book a site survey, call and WhatsApp buttons turn visitors into leads.
The delivery
From the first meeting to the work it does today
- 01
Discover
The twelve services and the questions customers ask before they book.
- 02
Plan
One page per service, a gallery, safety guides and a site survey request.
- 03
Design
A trustworthy, technical look in two languages, right to left included.
- 04
Build
The service pages, the gallery, the guides and the survey, call and WhatsApp paths.
- 05
Test
Both languages checked page by page on phones and desktops.
- 06
Launch
conversion-eg.com live.
- 07
Support
Guides and gallery updated as new projects complete.
Bring us the problem.
We’ll find the cause.
Tell us what slows your business down. In one meeting we find the constraint behind it and show you what removes it.
